We do so by following a 4-step model:
Raising Awareness - Discovery Tools:
Research suggests that just by being aware people can reduce their consumption by at least 5%. Accordingly,
we have developed a set of tools that teach our clients how to use “innocent eyes,” careful journaling and anthropological
observations to gain fresh insights into what they use as the first step in reducing, reusing and recycling.
Diving Deeper—SPARC
Planning Process:
Our unique SPARC (Sustainability Planning Arc) process incorporates
scientifically-informed Creative Problem Solving processes with an organized strategic planning structure to insure innovation,
a passionate ownership by our clients and accountability.
Taking It Forward—Governance
and Measurement:
We recognize that just having a plan—even one that has
been passionately developed by the stakeholders—is not enough to guarantee results. Therefore, our services include
customized tools and processes to insure that the enthusiasm of the SPARC planning step is harnessed to drive continuous and
measurable improvements.
Communications—Internal
and External Branding:
Finally, our expertise in marketing and branding is used
to infuse the values and actions of our clients’ sustainability strategies into their brand in a way that is authentically
consistent with the overall brand.
